About us - why choose Serviceline

We care about you and your business. As a result our dedicated call handling team is manned by experienced technical services personnel 24/7. Nationwide service and support solutions regionally delivered by our directly employed team of more than 120 Engineers. Our engineers carry van stock that is tailored to the equipment in your area, meaning our first time fix rates are industry leading. Wherever your business is located we can get there fast with qualified and professional support. Our regional based engineers know your area along with your business and your equipment.

We take a pro-active approach to kitchen maintenance

We work with you to produce a Planned Maintenance Contract. By working to a tailormade plan we can maximise efficiency, minimise breakdowns and downtime and improve safety. In addition to this, you will have the peace of mind that your kitchen safety certification is up-to-date. Ensuring regulatory compliance and corporate social responsibility.

We know the equipment in your kitchen, inside and out

Serviceline has built strong partnerships with all the main manufacturers and suppliers in the catering industry. This ensures our engineers receive the very best factory training at manufacturers' premises and at our own technical training facility, Stevenage. We have also negotiated spares contracts with all manufacturers providing customers a priority service that maintains the integrity of their equipment. Always have a professional maintain and repair your equipment, with quality parts... that’s exactly what you get with Serviceline.


In 1989 we established the first national catering service company. Two years later, we created a refrigeration team, offering total kitchen service and support solutions. Because our core values remain unchanged, we are as passionate today as we were back then about delivering industry leading multi vendor solutions to the hospitality industry.

We are proud to have retained and developed our team over the decades. The level of experience we have accumulated means we are in a position to offer our customers industry leading levels of consultancy that help guide sound business decisions.

During the past three decades we have provided service and support solutions to bluechip customers. These include institutions such as hospitals, education establishments and prisons, hotel and restaurant groups in addition to many major sporting events and stadia.

Today, Serviceline is a leading business unit of Ali Group Spa – the world's largest privately owned foodservice and bakery equipment group based in Milan, Italy.

Serviceline are the only ISO accredited Catering and Refrigeration Service Company in the industry. This level of compliance enables our customers to comply with their CSR whilst ensuring that staff and customers are protected.

Serviceline is the first supplier of professional kitchen and refrigeration maintenance for the catering industry to achieve the three highest levels of ISO accreditation:

  • ISO 9001: 2008 Quality Management System.
  • ISO 14001: 2004 Environmental Management System.
  • OHSAS 18001: 2007 Occupational Health and Safety Management System.

Serviceline is a trading division of AFE Group Ltd, part of the Ali Group.

"Our reputation is built on consistently delivering the best service to our customers, nationwide and every day!"