About us - why choose Serviceline

We care about you and your business. As a result, our dedicated call handling team is manned by experienced technical service personnel 24/7. Nationwide service and support solutions are regionally delivered by our network of more than 120 engineers who know your area, your business and your equipment. All engineers van stock is tailored to the equipment in your area, allowing us to provide industry leading first time fix rates.

Wherever your business is we will get to you quickly, with qualified and professional support. 

A pro-active approach to kitchen maintenance

We work with you to produce a Planned Maintenance Contract. By working to a tailormade plan we can maximise efficiency, minimise breakdowns and downtime while improving safety. In addition to this, you will have the peace of mind that your kitchen safety certification is up-to-date. Ensuring regulatory compliance and corporate social responsibility.

We know your kitchen, inside and out

We have built strong partnerships with all the main manufacturers and suppliers in the catering industry. Ensuring engineers receive the best manufacturer training along with our own technical training. Additionally, we have negotiated spares contracts with all manufacturers, providing a priority service which maintains the integrity of your equipment. 


In 1989 Serviceline established the first national catering service company. Assembling a refrigeration team two years later in order to offer total kitchen service and support solutions. From the beginning our core values have remained unchanged. This is because we are as passionate today as we were back then about delivering industry leading multi vendor solutions to the hospitality industry.

We are proud to have retained and developed our team over the decades. The level of experience accumulated means we offer our customers industry leading levels of consultancy that help guide sound business decisions.

For over 25 years we have provided service and support solutions to bluechip customers. These include institutions such as hospitals, education establishments, prisons, airports, hotel and restaurant groups as well as many major sporting events and stadia.

At present, Serviceline is a division of AFE Group Ltd, a leading business unit of Ali Group S.p.A – the world's largest privately owned foodservice and bakery equipment group based in Milan, Italy.

Serviceline were the first professional kitchen and refrigeration maintenance provider to achieve the three highest levels of ISO accreditation:

  • ISO 9001: 2008 Quality Management System.
  • ISO 14001: 2004 Environmental Management System.
  • OHSAS 18001: 2007 Occupational Health and Safety Management System.

Today, Serviceline are one of a select few ISO accredited Catering and Refrigeration Service Companies within the industry. This level of compliance enables our customers to comply with their CSR whilst ensuring that staff and customers are protected.

"Our reputation is built on consistently delivering the best service to our customers, nationwide and every day!"