Christmas & New Year Support 2017


Serviceline Support this Christmas & New Years

Over Christmas & New Year Serviceline will continue to offer the same exceptional service levels to our customers. A full breakdown of our ongoing support during this period are:

Christmas & New Year Support

Christmas & New Year Support

If you wish to save our Christmas & New Year support hours, download them here.

Merry Christmas and a Happy New Year from everyone at Serviceline!


Food Service Management Awards 2017

Serviceline present industry accolade a FSM awards 2017

Serviceline present industry accolade at the Food Service Management Awards 2017

Judged by their peers the Food Service Management Awards (FSM) recognised as an industry accolade to outstanding individuals and the exceptional talent within the UK food service industry. The 2017 event was held at the prestigious Royal Garden Hotel, London.

With a guest list of over 400 key industry representatives in attendance Sales & Marketing Director, Graham Skinner (pictured) presented the People Development Award to Fleur Robilliard of Sodexo.

Speaking about the awards, Graham commented “Serviceline have been proud sponsors of the event for a number of years, it is always one of the best events of the year and a privilege to attend. 2017 has been no different and shown again how much forward thinking and passion there is within the food service industry.

Congratulations to all the award winners and nominees for their achievements in 2017. We are already looking forward to our involvement with FSM awards 2018”

For more information on the Food Service Management Awards or to learn more about the 2017 winners visit;

Serviceline Present Education & Industry Partnership Award 2017

Duncan Grocott Presenting Springboard Award

The Springboard charity helps young people achieve their potential and provides skills development programmes for unemployed of any age to gain work within the hospitality, leisure and tourism industries. Now in their 15th year, the Springboard award dinner and celebration of excellence within our industry was held at Novotel London West, Thursday 16th November 2017.

Serviceline were once again proud sponsors of the event with over 550 people in attendance celebrating the outstanding work and new initiatives across the industries. Managing director, Duncan Grocott (pictured) presented the Education and Industry Partnership Award to The Georgian Hotel, who stood out from the other worthy nominees.

Following the event, Duncan commented “The Springboard awards are always a fantastic evening, 2017 showcased once again the great work and development practices being undertaken by many within the industry. Congratulations to those who won an award for their achievements in 2017. We are already looking forward to our involvement with Springboard over 2018”

For more information on the Springboard charity visit;

Dawson MMP – Same Service, Different Name


Visit our Dawson FAQ page and find out how your support will not be disrupted

Effective 1st November 2017 Serviceline will be honouring all existing Dawson MMP service contracts and legacy warranty.

We understand this can be a confusing time for current Dawson customers and distributors. With this in mind we have constructed an in-depth FAQ page, providing everything you need to know about your existing service contract with Dawson MMP, the transfer of the Dawson field service team and the continuation of your equipment support.

Visit our Dawson MMP Support webpage here.

Is your kitchen ready for the festive period?

News_is your kitchen ready for the festive period image

Learn how Serviceline can help keep your kitchen running when you need it most

The coming months can place great strain on your kitchen. Unprepared kitchens across the country risk making this time even more difficult without the use of fully functioning equipment.

Any machine inefficiency or breakdown can become expensive but also significantly costs operators with loss of production, food service disruption and increased kitchen downtime.

Serviceline offers 3 tailored preventative maintenance services which proactively identifies & solves any faults, improves operating performance and maintains equipment in accordance to manufacturer guidelines. Click here to learn more about the benefits or preventative maintenance, alternatively view our contract options here.

No maintenance plan in place? No problem.

It’s estimated that there are over 5 million commercial kitchen & refrigeration units within the UK and faults can occur at any time.

A Serviceline preventative maintenance contract not only reduces overall kitchen costs but it also provides our partners with priority engineer access. On the other hand, we also understand that some customers choose to deal with us reactively, utilising our nationwide network of 120 engineers available 7 days a week when a breakdown occurs.

If you don’t currently have a maintenance plan in place but require an engineer then don’t delay, contact Serviceline today.

Call: 01438 363 040

Gas Safety Week: Fighting for a Gas Safe nation


6 simple checks to help ensure your kitchen is a gas safe environment

Serviceline are proud to be supporting Gas Safety Week 2017,  18th – 24th September. Gas Safety Week is an annual safety week to raise awareness of gas safety and signifies the importance of taking care of your gas appliances. It is co-ordinated by Gas Safe Register, the official list of gas engineers who are legally allowed to work on gas appliances in UK.

Every year thousands of people across the UK are diagnosed with carbon monoxide poisoning, a consequence of over exposure to this highly poisonous gas. You can’t see it, taste it or smell it, but it can kill quickly and with no warning.

Badly installed and poorly serviced gas appliances can cause gas leaks, fires, explosions and carbon monoxide poisoning. Within the catering and hospitality sector gas safety is of the utmost importance, below are 6 checks to help ensure your kitchen is a gas safe environment.


Andy Clarke Joins Serviceline


Serviceline welcomes Andy Clarke to the company as Service Director

Serviceline, a trading division of AFE Group Ltd are pleased to announce that Andy Clarke has joined the company as Service Director, this appointment follows Duncan Grocott’s promotion from Service Director to Managing Director.

Andy joins Serviceline with extensive experience within the foodservice industry having previously held various operational roles at Hobart, most recently as Operations Director. His appointment brings with him over 17 years of industry experience to the Serviceline service support, customer contact, field engineer, parts and logistics teams.

Commenting on his new position Andy stated: “I am excited to start a new opportunity with such a positive company who boast an extensive portfolio of well-known clients. Additionally, it’s exciting to join a company of Serviceline and AFE Group’s stature, companies who are constantly pushing to provide the best quality service, support and technical expertise to all their clients.”


Duncan Grocott promoted from Service Director to Managing Director

Serviceline Directors

Serviceline announce new Managing Director

The AFE Group are pleased to announce that Duncan Grocott has been appointed as Managing Director of Serviceline. Serviceline has recently undertaken a review and reorganisation of its back-office operations and Duncan will now lead the company’s further investment and growth strategy in driving forward its service support for the catering and hospitality industries.

Duncan moves into the role with a wealth of experience within the service industry and Serviceline, having previously held the position of Service Director at Serviceline. Joining the company in August 2016 after four years as VP for Service at Caljan Rite-Hite, a 24/7 service operation within the postal and logistic sectors. Throughout his career, Duncan has had a passion for delivering service excellence, his extensive experience includes 14 years running a number of service operations within the materials handling, packaging and medical imaging industries.

Speaking about his appointment Duncan commented, “As a pure service business, service is what we do! It isn’t a bolt on to a wider product offering. Our strength lies in our ability to harness an extensive national team of directly employed engineers and specialists to provide support for a wide range of catering and refrigeration equipment, regardless of manufacturer.”

AFE Group Ltd CEO, Tim Smith stated, “Duncan has demonstrated a strong appreciation of the service issues faced within the business and is committed to spearheading Serviceline forwards. He will work very closely with Graham Skinner, Sales & Marketing Director and Linda Scothorn, HR & Administration Director as the key Serviceline board personnel.”


Dawson MMP Ltd – A Statement From Serviceline


Ali Group S.p.A recently announced the intention to reposition the UK distribution of the brands currently sold via Dawson MMP Ltd. A key part of this arrangement will see the Dawson field service team transferring to Serviceline*, and with them, the skills knowledge and expertise on the products and brands they support.

Serviceline are working closely with Dawson MMP throughout the transfer process to ensure robust and effective service support arrangements continue.

Serviceline already operates an extensive national network of over 100 skilled engineers supporting all areas of commercial cooking, warewash and refrigeration equipment for the commercial catering industry. Carrying extensive ISO accreditations to underpin the quality, safety, environmental and energy management standards that are all more frequently demanded by foodservice industry clients.

The addition of Dawson engineers, will further enhance and complement the support and service offered to the food service industry throughout the UK.

*Serviceline is a trading division of the AFE Group Ltd.