Serviceline is a leading single-source solution for both the private and public sectors, specialising in nationwide catering and refrigeration support through Planned Preventative Maintenance and Reactive Engineering.
Our service is backed by key business divisions, including a 24/7 Operations Centre and Technical Support Desk. We also have a strong partnership with our sister company, Miller’s Vanguard, providing expertise in Installations, Equipment Supply, Parts Distribution, and training through our City & Guilds approved AFE Service Training Academy.
Whether you need emergency breakdown cover, annual preventative maintenance, specialist installations, or new equipment supply and installation, our flexible business divisions can be tailored to meet your specific needs.
Serviceline plays a vital role in the smooth operation of our clients’ kitchen facilities. We are proud to support many well-known corporate hospitality functions, sports and leisure venues, hotels, restaurants, care providers, and secure facilities across the UK, ensuring their operations run efficiently and effectively.
Our journey began over 30 years ago with a commitment to excellence in service and a passion for innovation. From the very beginning, we dedicated ourselves to setting new standards in the industry, this dedication has driven us to become a leading force in our field.
Through the years we have continuously grown and evolved, adapting to the ever-changing landscape of our industry. What started as a small, dedicated team has now transformed into a dynamic organisation with a broad range of expertise and capabilities.
Serviceline was established to provide planned, preventative, and reactive maintenance services for the UK's professional catering industry.
The Serviceline Refrigeration division was strategically developed and integrated into our core services, enhancing our ability to deliver comprehensive support.
Serviceline was acquired by Glynwed Foodservice Equipment (GFE) Ltd., which was subsequently acquired by AGA in 1998, leading to the formation of the AFE Group as it is known today.
Due to substantial growth and increasing demand for our services, Serviceline expanded its operations by relocating to larger premises in Stevenage. This allowed us to enhance our capabilities and better serve our customers.
AFE Group Ltd was acquired by Ali Group S.r.l, the world’s largest privately-owned foodservice and bakery equipment company, based in Italy.
Serviceline proudly becomes the UK's first fully ISO-accredited commercial catering and refrigeration service provider, setting a new standard for excellence in the industry.
As Serviceline continues to grow, the company relocates to new, larger premises in Letchworth Garden City. This move reflects our ongoing expansion and commitment to enhancing our capabilities.
In 2023, Serviceline and Miller's Vanguard forged a strong partnership, creating a truly comprehensive 'one-stop shop' service. This collaboration combines our expertise to offer seamless, integrated solutions.
The highly successful AFE Group is a portfolio of five industry leading foodservice companies; Williams Refrigeration, Falcon Foodservice Equipment, Mono Bakery Equipment, Millers Vanguard and Serviceline.
The AFE Group are owned by the ALI Group, a world leader in foodservice solutions, based in Milan, which designs, manufactures, supplies and services a complete range of equipment for the foodservice industry.
With over 60 years of manufacturing experience, Ali Group is one of the world’s largest and most diversified foodservice equipment companies. Pursuing excellence for clients is central to every aspect of the group.
The world’s largest and most diversified foodservice equipment manufacturing companies.
That Ali Group serves and distributes to.
in 17 countries. 60 years of manufacturing excellence.
Talented employees located in 29 countries
Serviceline are committed to providing the highest level of quality and professionalism to all our customers. To achieve this, alongside our own continuous training and assessment, we are audited and accredited by expert assessment bodies from across our industry.
We are certified with the prestigious ISO 14001 Environmental Management Standard. We we’re the UKs first fully ISO accredited commercial catering and refrigeration service provider.
